Back to home

Privacy Policy

Last updated: 2026/04/09

What Is This Movie ("we," "us," or "Service") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data, and outlines your rights regarding your information. Before using our Service, please read and understand this Privacy Policy in its entirety. If you have any questions, please contact us using the information provided at the end.

1. Information We Collect

We collect two categories of information: information you voluntarily provide and information automatically collected when you use our Service.

1.1 Information You Provide: includes your name and email address when you register for an account; movie descriptions, quote fragments, scene memories, and other search content you submit when using the AI movie identification feature; and any information you provide when contacting us for support.

1.2 Automatically Collected Information: includes device information such as IP address, browser type, operating system and version; usage data such as access times, pages visited, feature usage frequency, and search query terms; and information collected via cookies and similar technologies for remembering your preferences and login state.

2. How We Use Your Information

We use your information strictly for the following purposes:

2.1 Providing Core Services: processing your search requests, generating AI movie identification results, and managing your account and credit system.

2.2 Service Improvement: analyzing user behavior data to optimize AI model accuracy and enhance product features and user experience.

2.3 Security Protection: monitoring and preventing security threats, fraudulent activities, and service abuse to maintain service security.

2.4 Communication: contacting you regarding account issues, technical support requests, and sending service-related notifications and announcements.

2.5 Legal Compliance: complying with applicable laws and regulations, and cooperating with lawful requests from authorized authorities.

We will not use your personal information for purposes unrelated to those described above, nor will we use it for marketing purposes without your consent.

3. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to unrelated third parties, except in the following circumstances:

3.1 Service Providers: We may share necessary information with third parties that assist in operating our Service, including cloud service providers (for data storage and computing), AI model providers (for movie identification processing), and payment service providers (for processing paid subscriptions). These service providers are bound by confidentiality agreements and may only process your information according to our instructions.

3.2 Legal Requirements: If required by law or regulatory authorities, or to protect our legitimate interests, prevent fraud, or address security incidents, we may disclose relevant information when necessary.

3.3 Business Transfers: In the event of a merger, acquisition, or asset sale, your personal information may be transferred to a new entity as part of the transaction, and we will notify you before such transfer occurs.

4. Data Storage and Security

4.1 Storage Location: Your information will be stored on servers located in data centers that comply with applicable data protection laws, including facilities in the United States and European Union regions.

4.2 Retention Period: We retain your personal information only for as long as necessary to fulfill the purposes described in this policy. Account information is retained for 30 days after account deletion; search query records are automatically anonymized after 90 days; log data is retained for 12 months.

4.3 Security Measures: We employ industry-standard security measures to protect your information, including transport layer encryption (TLS/SSL), data-at-rest encryption, access control mechanisms, multi-factor authentication, and regular security audits. If a personal data breach occurs, we will notify you promptly as required by applicable laws.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

5.1 Essential Cookies: Used to maintain login state and ensure service security. These cookies cannot be disabled.

5.2 Functional Cookies: Used to remember your language preferences, interface settings, and other personalization options.

5.3 Analytics Cookies: Help us understand how users utilize our Service to improve our products.

You may manage cookies through your browser settings, but disabling certain cookies may affect Service functionality.

6. Your Rights

Under applicable laws, you have the following rights:

6.1 Access Right: You have the right to know what personal information we hold about you and to obtain a copy of it.

6.2 Correction Right: If your personal information is inaccurate or incomplete, you have the right to request correction.

6.3 Deletion Right: Under certain circumstances, you have the right to request deletion of your personal information.

6.4 Restriction of Processing Right: Under certain circumstances, you have the right to restrict our processing of your information.

6.5 Data Portability Right: You have the right to obtain your personal information in a structured, commonly used, machine-readable format.

6.6 Right to Object: You have the right to object to our processing of your information based on legitimate interests, as well as to object to direct marketing.

6.7 Withdrawal of Consent Right: If you previously consented to our processing of your information, you have the right to withdraw such consent at any time.

To exercise these rights, please send an email to support@whatmovieisthis.com. We will respond to your requests within 30 days.

7. Third-Party Links

Our Service may contain links to third-party websites. This Privacy Policy does not apply to data collection practices of third-party websites. We recommend that you read the privacy policies of any third-party websites you visit to understand how they handle your information.

8. Children's Privacy

Our Service is not directed to children under 13 years of age (or the minimum age as defined by applicable laws in your jurisdiction). We do not knowingly collect personal information from minors. If you believe we may have information about a minor, please contact us immediately so we can delete it.

9. Policy Updates

We may update this Privacy Policy from time to time. Material changes will be communicated by posting a notice in a prominent location within the Service or by sending an email notification. We recommend that you review this page periodically for the latest version. Your continued use of the Service constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions, comments, or concerns about this Privacy Policy, or wish to exercise your data subject rights, please contact us at:

Email: support@whatmovieisthis.com

We will respond to your requests as soon as reasonably possible and within the timeframe required by applicable laws. For EU/UK users: If you believe our processing of your personal information violates applicable law, you have the right to lodge a complaint with your local data protection supervisory authority.